Combining shot footage, 2D and 3D elements, this brand film (made on spec) for Nike Air Basketball has a frenetic energy that mimics the hustle on the court. This typography piece for Nike, was heavily influenced by the great work for Gatorade - 'You Fuels Us, We Fuel You' made by Ernest Desumbila and TBWA\Chiat\Day Los Angeles.
ROLE: ART DIRECTION, MOTION GRAPHICS.
