Bath Rugby Rebrand

Mr B & Friends brought me onboard to create the motion for their Bath Rugby rebrand. A gladiatorial rebrand that hits like a tackle, Bath Rugby’s new identity merges contemporary heraldry with tribal illustration and fearless typography — capturing the club’s dual spirit of Roman grandeur and modern ferocity.

From the iconic blue, black, and white to a daring splash of colour, every detail moves with the energy of the game itself.

The design system pairs contemporary heraldry with tribal illustration, and confident, expressive typography. Contrasting type styles from heavy and impenetrable to fast and fluid imitate the duality of the club’s rich Roman and Georgian history, as well as the team’s jaw-dropping playing style. Each brought to life by motion principles that mimic gameplay and echo the visceral.