Approached by Universal Music On Demand & MTV, I was tasked with bringing album artwork to life for their MTV Base Garage Anthems launch. MTV & Universal wanted a 30 second TV advert, along with spots for Facebook, Instagram and Youtube Pre-Rolls for their campaign.
After many hours on the decks (aka Cinema 4D), I used three of MTV Base’s brand colours to create an abstract journey through musical history. This was a quick turn around but was great to muck around and play with MTV’s branding.
The broadcast commercial went out on air across the UK on terrestrial aswell as MTV’s channels.
ROLE: CONCEPT, ART DIRECTION, MOTION GRAPHICS.
